Miniclip: how we built

.net: What is Miniclip and how did the site come about?
RS: The company was set up in 2001 when my business partner and I had the idea of creating a high quality online entertainment brand that would rival what companies like MTV, Disney, Warner Bros had created offline. We knew that as people’s lives got busier, and broadband penetration increased, people would expect easily accessible bit-sized entertainment on demand.

Initially, we developed topical games and animations, normally based on political figures such as George Bush and Tony Blair. Games like Bush Shoot- Out, Dancing Bush and Bush Aerobics had hundreds of millions of gameplays and helped to publicise the Miniclip brand globally. As we started to attract a larger and more diverse audience, we added more games to broaden the appeal of the site.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.