10 visual storytelling tips from top agencies

In the design industry, storytelling doesn't mean reading a book; it has a wider meaning connected with communicating the story behind a product, company or brand.

As Margaret Nolan, creative director at Denomination, puts it: “Storytelling is about capturing what is credible and interesting about your brand and communicating it to the consumer. It can be done in a variety of ways: with words, pictures, the brand name itself, or even product design.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects.