5 ways to use imagery to create better branding

There’s something quite magical about branding. When done right, it can transform something that’s on the face of it quite generic, like a fizzy drink or a shampoo, into a ‘lifestyle choice’ that makes the buyer feel good about their purchase beyond its basic functionality.

In short, branding is all about making an emotional connection that transcends the mere physical nature of the product or service.

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects.