The state of responsive advertising: the publishers' perspective

With the explosive growth of smartphone devices and tablets, 2010 opened up a new decade and rebirth in thinking about multi-screen design, the web (HTML5/CSS3) and native mobile applications (the app). In the mobile world, the app became king and monetising it seemed to be a major new focus for brands, agencies and publishers as they embraced this new rich medium for creating compelling and innovative user design experiences.

A flurry of rich media mobile advertising platforms started to emerge, but quietly in the deep circles of the web design community the next big movement around a common architecture for a multi-screen viewable website based on the adaptive screen/fluid grid approach, called Responsive Web Design (RWD), took the community by storm.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.