The 7 secrets for creating balanced page layouts

page layout

A good page layout can have a massive impact on how any print or digital design is perceived. Whether you're creating a printed brochure or a web app, a balanced page layout can ensure you communicate clearly and effectively to the reader and get the key messages across. And while it might seem that page layout is just about aesthetics, it can also have big practical consequences for usability, bounce rates and conversions.

Page layout design involves the placement, arrangement and formatting of different elements, which may include text of different kinds, images and videos, buttons, widgets and more. Some designers approach the process of page layout organically, feeling their way towards a pleasing end result. This can sometimes lead to happy accidents, but such a freeform approach can result in a lack of visual balance on the page.

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Sam Hampton-Smith

Sam is a designer and illustrator based in Scotland, UK. He splits his time between art and design, motion and video and writing for various creative titles. He has written a book about web design, Pro CSS3 Layout Techniques and contributed to typography book, Fonts and Typefaces Made Easy.