AI has come up with some wild designs for Santa's sleigh in 2073

The best AI image generators are letting designers' imaginations run wild, and that includes when it comes to Christmas. One brand wanted to envision what Santa's sleigh might look like in 10, 25 and 50 year's time, and it seems we may have proof for the concern that AI is going to destroy jobs. Rudolf isn't anywhere to be seen.

The images were created using the AI image generator Midjourney, feeding it text prompts based on predictions of what real-world cars may look like internally and externally in 2033, 2048 and 2073 and what functionalities may be developed.

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Joseph Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment for creatives, from monitors to accessories and office supplies. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives, where he manages a team of designers, photographers and video editors who specialise in producing visual content and collaterals for the hospitality sector. He also dances Argentine tango.