Amazon embraces the beauty of books in new ad campaign

Billboards from the recent Amazon books advertising campaign.
(Image credit: Amazon/Droga5)

We all love the romance of swanning to the bookstore to select a crisp new copy of that book we've been dying to read, but what happens when that perfect publication is missing from the shelves? Amazon is offering a solution, as it launches an ad campaign spotlighting its vast selection of books.

Launched earlier this year, the online retailer's ad campaign centred around all things reading, focussing on books as the centre of culture. The recently released second phase of the campaign celebrates "That reading feeling," with a number of vibrant illustrations commissioned to encapsulate the joy of entering a new fictional world. If you're interested in more design inspiration, our collection of the best design books could spark that next big idea.

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.