"We wanted to talk about what the actual creative process feels like", How we made I Love It. What Is It?

I Love it. What is It? book
(Image credit: Phaidon)

Branding agency Turner Duckworth's new book focuses on the power of instinct in design and branding. It does so through a series of essays that explore the studio's most recognisable work, including Amazon, McDonald's and Coca-Cola. 

I Love It. What Is It? was two years in the making, and Joanne Chan, CEO, describes it as a "labour of love, literally and figuratively". 

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.