$400,000 Casio G-Shock watch shows AI can create beautiful design

 A gold Casio G-Shock watch that was designed using AI
(Image credit: Casio)

Sometimes it might seem that the main use of AI is for creating nightmarish apocalyptic images and dodgy celebrity mashups, but machine learning algorithms are being put to innovative use in product design. And one of the most glorious examples so far is the ludicrously extravagant Casio G-Shock G-D001, the Japanese brand's latest 'Dream Project'.

With the case, bezel and band employing eighteen-karat yellow gold, the one-off creation is hardly an everyday timepiece. In fact, it sold for $400,000 at auction. But the design is so wonderfully complex and organic in appearance, that it really does look like something that a human might not have designed alone (see our recent Apple Watch Series 9 review for a more affordable smart watch of a different kind).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.