Heinz asked AI to 'draw ketchup' (and it went remarkably well)

Heinz AI
(Image credit: Heinz)

Heinz has proved that even computers prefer its ketchup with a marketing stunt that had OpenAI's Dall-E 2 generator create a series of sauce-inspired images. Apparently, when the team fed the software random ketchup-related phrases, the results were overwhelmingly plastered with elements of Heinz' signature branding. We have to say, this AI art is some of the least weird we've seen, even with the ketchup bottle floating in a swimming pool.

A perfect follow-up to the campaign that had people draw their own impressions of ketchup (this was hilarious, ketch-up on it right here), the experiment simply proved that Heinz is synonymous with ketchup, whoever (or whatever) you ask. Of course, the iconic logo had a big part to play (it's so good, it should be in our best logos list) – but so did that shade of red, and the bottle shape.

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.