Heinz challenges the public to draw ketchup – and the results are hilarious

Heinz ketchup drawing campaign
(Image credit: CNW Group/Kraft Heinz Canada)

If there's one thing that always brings us immense amounts of joy here at Creative Bloq, it's social experiments that involve the public drawing logos and products of well-known brands from memory. And this recent one from Heinz is no exception.

The famous condiment maker recently teamed up with creative agency ReThink Canada in a campaign that asked people around the globe to do a simple task: draw ketchup. And while some of the reactions and results are hilarious, it's certainly an eye-opener in to the power of branding (see our feature on brands with outstanding uses of colour for more examples) . 

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Kerrie Hughes
Freelance writer

Kerrie Hughes is a frequent contributor to Creative Bloq, and was once its editor. One of the original CB crew, Kerrie joined the team back in 2013 after moving from her role as staff writer on 3D World. Since then she's written regularly for other creative publications such as ImagineFX, Computer Arts and Digital Camera World. After a stint working for the police, Kerrie is back reviewing creative tech for creative professionals.