North and Peter Saville turn landmark new cultural venue into a sharp logo design for Factory International

Factory International branding
(Image credit: Factory International / North)

If Factory International's new branding looks familiar that's intentional. The cultural organisation, which runs Manchester International Festival and the new cultural venue Aviva Studios, brought in the design studio North and the designer Peter Saville to develop an identity that marries architectural influences with the style of the latter's work for Factory Records (see our pick of the best record label logos).

The identity also draws on the branding for previous editions of the Manchester International Festival. The result is an identity that stands out but also looks very much at home in its environment.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.