Iconic photographer Rankin shares 3 tips for creative success

David M. Benett via Getty Images
(Image credit: Getty Images)

Nowadays, everyone is a creator, equipped with a pro-level camera in the form of their smartphone, and social media. So how do the real pros stand out in the digital space? We recently watched iconic photographer Rankin give his advice.

"Five years ago, most people's pictures were pretty s***," Rankin said. But a new normal is emerging. Images are getting more sophisticated thanks to technology and a more performative society– in which people are used to becoming and creating content. "Amateurs are professionalising, one TikTok at a time – it's a cultural land grab," he asserted. 

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.