Iconic photographer Rankin shares 3 tips for creative success

David M. Benett via Getty Images
(Image credit: Getty Images)

Nowadays, everyone is a creator, equipped with a pro-level camera in the form of their smartphone, and social media. So how do the real pros stand out in the digital space? We recently watched iconic photographer Rankin give his advice.

"Five years ago, most people's pictures were pretty s***," Rankin said. But a new normal is emerging. Images are getting more sophisticated thanks to technology and a more performative society– in which people are used to becoming and creating content. "Amateurs are professionalising, one TikTok at a time – it's a cultural land grab," he asserted. 

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2022. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.