These new D&AD posters reference some of the most iconic promos.
The posters were designed to "designed to inspire and excite the next generation of photographers and directors"
There's some commercials, campaigns and music videos that just stay with you, years after their release. F/Nazca Saatchi & Saatchi took some of these iconic memories and transformed them into a beautiful poster series for the 2016 D&AD Next Awards campaign.
"D&AD, along with the biggest names in direction and cinematography are always a source of inspiration for us. I hope we've managed to create a campaign that touches the soul of future great names in the industry," explains Creative Director at F/Nazca Saatchi & Saatchi, Pedro Prado.
Featuring the likes of Spike Jonze, Nirvana, Nike and Guinness, The Next series bridges the gap between the D&AD Professional Awards and New Blood programme by identifying the best new talent and promoting them back to industry. Take a look at the individual designs below.
That iconic Guiness advertisement featuring a surfer
Spike Jonze's direction for Fatboy Slim's 'Weapon of Choice' video
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Sammy Maine was a founding member of the Creative Bloq team way back in the early 2010s, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.
