New York-based production company Buck is behind a stunning new advert for ChildLine. Using kinetic typography, the ad depicts a conversation between a young person and a counsellor offering support to victims of sexual abuse.
The script was developed alongside ChildLine counsellors, exploring the sensitive calls they deal with, including common questions, concerns and reassurances.
'Many young people who try to find a way to talk about their problems,' YCA says, 'describe the immense difficulty involved in "finding the words". We decided to focus on this insight by staging a conversation between a young person and a ChildLine counsellor, expressed typographically through animation. '
See the full animation below: