10 alternatives to the new Hershey logo

The new Hershey logo has been widely condemned - but are these alternative designs any better?

Hershey's new logo has proved controversial

It's easy to criticise, and the design community is never backwards in coming forwards when it comes to new branding. So when Hershey's unveiled its controversial new logo (shown above) this week, it was no surprise when social media erupted with equal measures of ridicule and contempt.

But can others do better? Design competition site 99 Designs has been putting that to the test with its Hershey Logo Community Contest, challenging its community of over 850,000 graphic designers to create their own designs for the 120-year-old confectionary company.

They've had a ton of entries already, and this looks like being one of their most interesting design-offs since last year's Yahoo logo challenge. We've picked out just 10 of the entries below, and you can see the whole lot here.


Mohamad Hasan

AE Vaine








Are any of these logos an improvement on the official design? Let us know your views in the comments below!


Tom May is a freelance writer and editor specialising in design and technology. He was previously associate editor at Creative Bloq and deputy editor at net magazine, the world’s best-selling magazine for web designers. Over two decades in journalism he’s worked for a wide range of mainstream titles including The Sun, Radio Times, NME, Heat, Company and Bella. Follow him on Twitter @tom_may.