Hershey's unveils controversial new logo

Hershey's new logo is clearly inspired by flat design

Hershey's new logo is clearly inspired by flat design

The Hershey Company, known for its Hershey's Milk Chocolate bars and more than 80 other confectionery brands, including Reese's and KitKat, has unveiled a refreshed corporate visual identity, including the new logo shown above.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects.