These social posts for Star Wars: The Force Awakens are an amazing mix of video and typography.
Key scenes and characters make up these gorgeous graphics
We all know that Star Wars: The Force Awakens was a cinematic smash hit, but behind the film's phenomenal success was some of the most creative marketing movies have ever seen. To raise awareness of the film for fans both old and new, digital boutique Watson/DG created custom graphics for social channels, complete with retro fonts that are reminiscent of the original trilogy's vintage posters.
Designed to get moviegoers even more riled up for the release of Star Wars: The Force Awakens (if that's even possible), Watson/DG was tasked with creating engaging content that could be shared with a legion of excited fans online.
Including countdown cards and character profiles, these graphics beautifully combine static images and videos with typography to create designs that leap off the screen. Explore a selection of Watson/DG's work below, or see the whole project by visiting their site.
Characters were introduced with these profile cards
Excitement was built up thanks to the countdown images
This retro poster takes its lead from '70's artwork
This poster harks back to old Star Wars toy packaging
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Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.
