How to host a virtual event: 10 expert tips

In the last few weeks many cancelled events, from concerts to conferences, have been replaced by virtual ones. And in the process, many are realising that moving events online isn’t just about damage control; it actually brings benefits of its own. 

“For a start, the reach can be much greater,” notes Olga de Giovanni, global PR and communications manager at marketing and media consultancy Ebiquity. “Our initial webinars, for example, attracted five to 10 times as many participants as we’d typically get, and we reached an international audience too.”

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, and Tech Radar. He also writes for Creative Boom and works on content marketing projects.