10 innovative agency websites to inspire you

Whether you're designing a website for a client or yourself, it's very easy to create something that looks like every other site. And sometimes that's a good thing: if visitors are primarily coming to your site to access a service or buy a product, a familiar looking design can help them from A to B quickly and easily.

But if the purpose of your site is to showcase your agency's design smarts and originality, then often you'll want to do things a little differently.

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Tom May
Freelance journalist and editor

Tom May is an award-winning journalist and author specialising in design, photography and technology. His latest book, The 50th Greatest Designers, was released in June 2025. He's also author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine.