This finance app rebrand is painfully Gen Z (and I love it)

Fluz rebrand by Koto
(Image credit: Fluz/Koto)

Collaborative earning app Fluz has unveiled a playful new identity that's re-energising the world of financial branding. With a fresh visual revamp packed with personality, the new design aims to capture the imagination of a contemporary audience with its bold design and immersive touch points. 

In today's branding climate, it can be tempting to stick to the safety of minimalist design trends, yet Fluz's new look proves that punchy and impactful visuals play a big part in creating a memorable identity. Bursting onto the scene with bold, trailblazing energy, Fluz stands out as a brand that's breaking the mould of the finance sector, injecting a well needed dose of fun, youthful spirit. 

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.