“Joy, to the very last slurp”: This milkshake rebrand bursts with retro flavour

Crusha rebrand
(Image credit: Outlaw/Crusha)

Milkshake syrup brand Crusha has unleashed a deliciously retro new brand identity, mixing 50s Americana with contemporary flair. As a brand with an almost 70-decade legacy, the new identity is a celebration of past and present, bursting with personality and a distinct stylish flavour. 

Nailing the reinvention of a packaging design with such heritage is no easy feat, yet Bristol-based design agency Outlaw has crafted a new look that carries a palpable nostalgia. With playful illustration, fresh typography and a revamped mascot, Crusha's new brand identity is a masterclass in playful and precise design.  

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Natalie Fear
Staff Writer

Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s Day in the Life series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot).