10 mobile behaviours and how to design for them

At Generate New York on 28 April, Pamela Pavliscak will give a talk, grounded in the latest research, that will look at current examples of emotion AI and present guidelines to design for emotional intelligence. Don't miss it and get your ticket today!

The statistics say that there are more people who own smartphones than use a toothbrush, most people are using their tablets while watching TV, and many are showrooming while shopping in a store. A lot of what we know about people and their mobile devices comes from high-level data, but these stats tell us very little about what people actually do on mobile sites and apps.

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Pamela is founder of Change Sciences, a UX research and strategy firm. Her work is part user research, part social experiments, and part data science.