Adidas just committed a massive social media fail

Adidas Samba
(Image credit: Adidas)

Sports brands have long tread on difficult, sometimes contradictory ground between performance clothing and fashion. I remember many many years ago my mum refusing to buy me a pair of Adidas Samba when I was a kid. She insisted very sensibly that despite being made by a sportswear company the shoes were badly designed and would damage my feet.

That opinion's recently been backed up by a bevy of TikTok fashion influencers, and – it seems – now even by Adidas itself. In what must be one of the most misjudged brand social media reactions in recent history, the sportswear giant has suggested that you “Gotta sacrifice for the look”.


super disappointed by their response

♬ original sound - Mengyan Yu

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.