Apple fans can't get over Jony Ive's ridiculous "every day" design tools

He's one of the most famous product designers around – and perhaps the most frequently 'memed'. Think of an Apple product video, and you'll probably imagine Jony Ive, sitting against a white background, saying words like "innovation" and "aluminium". Ive left Apple back in 2019, but is still managing to raise eyebrows.

The designer once revealed 12 tools of his trade "for making, for marking, for measuring, and carrying with you every day," and let's just say these are no bargain bucket items. The list makes our best pencils roundup look criminally cheap.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.