Disney caught using digital actor replacements

Prom Pact poster
(Image credit: Future/Disney)

AI-based controversies are becoming increasingly commonplace in 2023, with brands big and small facing backlashes for using artificially generated assets in their content. One of the biggest is Disney, which is facing not one, but two AI art debacles in a single week.

Hot on the heels of the drama surrounding the new Loki poster comes claims that Disney is inserting digital scans of background actors in its films. This is a point of particular contention right now, with the recent SAG-AFTRA strike spurred on in part by concerns about digital replicas. And, yeah, it doesn't look good.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.