The GameStop NFT marketplace just got a $100m boost

GameStop NFT marketplace: GameStop logo with Ethereum logo
(Image credit: Photo by Jakub Porzycki/NurPhoto via Getty Images)

Plans for a GameStop NFT marketplace are speeding up. The US video game retailer has revealed details to co-create a $100 million fund for game developers and creatives to make use of, and it could be the start of gaming NFTs crossing over into the mainstream. 

We've known for some time GameStop has been hiring blockchain and cryptocurrency staff, building up its internal division. It's becoming clear gaming will play a role in the future of NFTs, and we take a deep dive in our feature NFT Gaming: 10 things you need to know.

GameStop is partnering with Immutable X, a Layer 2 blockchain, to develop its cryptocurrency and marketplace. Blockchain developer Immutable X is already working in the NFT space with an NFT token on Mintable, and its own NFT trading card game, Gods Unchained.

Immutable X has the technology to overcome the big drawback to current NFT creation as it boasts cheaper 'gas fees' (the cost of creating an NFT) and lower energy use. And as transactions are written on the Ethereum blockchain Immutable X offers the best of both worlds, security and a low-carbon footprint. Better still, in theory anyone who's currently using Immutable X can trade their NFTs on GameStops' planned marketplace.

What's the impact of GameStop's NFT marketplace?

GameStop NFT marketplace

GameStop's NFT marketplace could see more publishers like Ubisoft embrace blockchain technology (Image credit: Ubisoft)

GameStop is not the first company in video games to jump into NFTs. But having such a big retailer back NFTs will likely mean video game publishers will take up the idea too. Ubisoft, the publisher of Assassin's Creed, has already revealed its NFT platform, called Quartz but suffered some fan backlash. The first game to make use of Quartz and its NFTs, called Digits, will be shooter Ghost Recon Breakpoint, where players can earn and trade skins, weapons, and other items.

Square Enix is also invested in looking into creating an NFT platform, the Final Fantasy developer sees blockchain tech and NFTs as a future for video games. Speaking to Creative Bloq, Bored Ape member Jace Kay identified video game NFTs and play-to-earn as a breakout NFT trend in 2022. It looks like GameStop is on the same page.

As NFTs become cheaper to create with new crypto technology (it's unclear which GameStop is adopting) and new blockchains, 2022 could well see video games lead the NFT boom.

Read more

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Ian Dean
Editor, Digital Arts & 3D

Ian Dean is Editor, Digital Arts & 3D at Creativebloq, and the former editor of many leading magazines. These titles included ImagineFX, 3D World and leading video game title Official PlayStation Magazine. In his early career he wrote for music and film magazines including Uncut and SFX. Ian launched Xbox magazine X360 and edited PlayStation World. For Creative Bloq, Ian combines his experiences to bring the latest news on AI, digital art and video game art and tech, and more to Creative Bloq, and in his spare time he doodles in Procreate, ArtRage, and Rebelle while finding time to play Xbox and PS5. He's also a keen Cricut user and laser cutter fan, and is currently crafting on Glowforge and xTools M1.