The first advert made with AI video will give you nightmares

AI video hotel advert
(Image credit: KesselsKramer / citizenM)

AI art has come a long way in a very short time. But despite fears that AI-generated images could replace human artists, some of the best commercial uses we've seen have been mocking the technology precisely to highlight the importance of the human touch.

We've seen this approach from KitKat, which aimed to show the disaster that would unfold if it gave its creative team a break and replaced its work with AI-generated images and scripts. Now a creative agency has applied the idea to a hotel chain in what is the first advert we've seen to use AI-generated video (see our guides to the best AI art generators and the best AI art tutorials if you still need to get up to speed on the tech).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.