I can't keep my eyes off this freaky AI mod

A shot of a man using the eye contact mod from NVIDIA on a colourfu background with the words real and fake.
(Image credit: Future/Jousef Murad via Twitter)

Streamers on platforms like Twitch and YouTube have to juggle a lot of elements when making content: from controlling lighting and sound to moderating their comments and keeping their audience engaged with witty banter. All this means it was only going to be so long before a tech company weighed in with a bizarre solution to help content creators seem more attentive whilst they handle their livestreams. And I'm officially weirded out. 

Utilising deepfake technology, Nvidia has developed a mod that will track the streamer's eyes and make them maintain eye contact – even if the user isn't looking at the camera. It's weird, and the internet doesn't know how to feel about it. You can see just how (scarily) impressive this kind of technology is in our pick of the top deepfake examples

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Abi Le Guilcher
Ecommerce Writer

Abi Le Guilcher is Creative Bloq’s Ecommerce Writer. With a Bachelor of Arts in Creative Design for Game and Film, Abi enjoys almost anything creative and will either be found crafting or gaming in her spare time. Her previous experience as a retail assistant at CeX means she has a wide range of knowledge in both technology and media and loves to keep up to date with the latest tech. Abi is an avid cosplayer and has most recently worked with PlayStation and Santa Monica Studio on a promotional campaign for the release of God of War Ragnarök.