Iceland Christmas ad banned due to political message

The run-up to Christmas sees big brands pull out all the stops to produce the best festive advert. This week saw discount supermarket Aldi troll Coca-Cola with a copycat ad, and now Iceland is making the headlines because its Christmas campaign has been banned for breaching political advertising rules.

Originally created in collaboration between Greenpeace, Mother and Salon Alpin, the animated advert sees Emma Thompson narrate the plight of a lost orangutan called Rang-tan as it explores a girl's bedroom. The 90-second spot aims to educate children and raise awareness of rainforest destruction for palm oil, a substance that Iceland has pledged to remove from all of its own-brand foods.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.