Aldi trolls Coca-Cola with copycat Christmas van

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Has Kevin the Carrot ruined Christmas?

Every year, Coca-Cola releases a Holidays Are Coming advert. Every year, it features a big red Coke truck strewn with twinkle lights, which is now synonymous with Christmas in many parts of the world. 

Much less famous is Kevin the Carrot. But Aldi's festive vegetable, who first graced our screens in 2016, is stealing some of Coke's thunder this year with a Christmas campaign that looks very familiar. In the advert, a large truck winds through a snowy landscape; the sleigh bell jingle kicks in. This truck is orange rather than red (although you'd have to eat a lot of carrots to spot that), but other than that it's undoubtedly Coke-esque. Aldi has even purchased a real-life festive truck, which will be joining Coca-Cola's on its own tour of the UK. 

While it's clearly a parody, people are not happy. Some are calling plagiarism; others feel that Aldi has ruined the perfect magic of a vaguely christmassy truck pedalling sugary drinks; some are missing the joke altogether. Here are some of our favourite Twitter comments so far.

However, it seems Coca-Cola isn't too upset to have gained a rip-off road-mate. In the spirit of giving, Coke has got in on the joke, with its GB Twitter account offering Kevin a hand. 

Whether you think it's a smart parody or a festive travesty, one thing's clear: Aldi has won everyone's attention with this year's Christmas campaign. Let's see if it pays off. 

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Ruth Hamilton
Ruth Hamilton
Homes Editor, TechRadar

Ruth spent a couple of years as Deputy Editor of Creative Bloq, and has also either worked on or written for almost all of the site's former and current design print titles, from Computer Arts to ImagineFX. She now spends her days reviewing small appliances as the Homes Editor at TechRadar, but still occasionally writes about design on a freelance basis in her spare time.