Fans are angry about Rihanna's makeup marketing stunt

When we heard about Rihanna's new makeup venture, we were left completely puzzled. Why on earth her Fenty Beauty makeup brand would take a risk on its fans wasting $25 on a lip gloss set that could be makeup or ketchup was mind-blowing. But then we realised the whole thing is a collaboration with MSCHF, and it all became clear(er). 

Yup, MSCHF have been at it again. For those not in the know, MSCHF is a group that specialises in absurd (and, of course, mischievous) product launches. And Fenty Beauty has collaborated with it to produce a set of lip glosses, packaged in six identical ketchup sachets, which may actually contain ketchup instead of lip gloss. Got it? Good. The campaign comes with a set of striking ad images, which may not rival our favourite print ads but are still fabulously vibrant.

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.