Time magazine's new cover is a stunning optical illusion

A screenshot from a video from Time Magazine featuring the words "Today you are creating the cover image"
(Image credit: Time)

We've seen plenty of optical illusions here at Creative Bloq, but they're usually found among the corridors of TikTok, Twitter and the like. It isn't often that one pops up somewhere as illustrious as the cover of a world-famous news publication – but Time magazine's latest features a classic 'stare at the dot' illusion with a shocking twist.

Designed by Olafur Eliasson, the latest cover is actually two covers. The first features an 'overheated' earth in orange and red tones. But if the viewer stares at the green heart in the middle then flips the page, they're in for a surprise. (Looking for inspiration? Check out the best optical illusions of all time.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.