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Time Magazine’s new cover is both beautiful and terrifying

At first glance, it looks like a beautiful, vibrant landscape complete with ice, forest and mountains. But look a little closer, and Time Magazine's latest cover illustration becomes a lot more complicated – and terrifying.

This week's cover (below) features a watercolour painting titled Currents, depicting a landscape made out of global climate change indicators. These graphs create the outline of mountains, trees and more, serving to illustrate "the benefits and costs of human impacts on this planet". Like many of the best print ads of all time, it's a surprising and multi-layered design.

Time magazine cover

Time magazine's July 20/27 cover (Image credit: Time)

The cover was painted by artist and scientist Jill Pelto, who often incorporates scientific research and data into her watercolour paintings. “It has been a tumultuous year, but underlying currents of positive action are surfacing rapidly,” says Pelto on the magazine's website. "The reality of this data may be frightening, but there are messages for hope within."

Indeed, not every upward gradient in the painting is designed to be horrifying. While sea level and global temperature are shown to be rising, so too is renewable energy consumption. And C02 emissions even see a sharp decline in 2020, reflecting the "projected 7% drop in 2020" as a result of the coronavirus pandemic. Above the painting are the words "One last chance: the defining year for the planet". 

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Pelto's cover has proved a hit online. "Excellent use of data and mixed media," one Reddit user comments, while another adds, "Illustration is great, but the message is so saddening." Of Time's cover designs in general, one user remarks, "They really don't miss". 

We're seriously impressed by Pelto's combination of art and science to convey both beauty and horror. Like many of the most controversial magazine covers, the message is shocking – but here, it's also tinged with hope. 

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Daniel Piper

Daniel Piper is senior news editor at Creative Bloq, and an authority on all things art, design, branding and tech. He has a particular penchant for Apple products – some corners of the internet might call him an 'iSheep', but he's fine with this. It doesn't bother him at all. Why would it? They're just really nicely designed products, okay? Daniel is also a comedian and national poetry slam champion, and his favourite Bond is, obviously, Sean Connery.