The Hundred Acre Wood gets a sombre makeover in new illustrations

Winnie the Pooh: The Deforested Edition
(Image credit: Who Gives a Crap)

Toilet paper company Who Gives a Crap has released a limited edition re-illustrated version of the children's classic Winnie-The-Pooh. The Deforested Edition tells the original tale of a Pooh and his pals with new reworked illustrations, reflecting the sombre reality of deforestation caused, in part, by toilet paper manufacturing. 

Known for its bright packaging and playful advertising, the brand's latest campaign is a more grounded take on the company's sustainable ethos, creating a sense of nostalgia that intends to spark a movement towards eco-conscious change. (If you're after more art inspiration, check out our collection of illustration books that every artist should read).

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.