The Guardian’s new campaign is a masterclass in elegant design

Guardian ad campaign
(Image credit: Lucky Generals/Guardain)

The Guardian has teamed up with creative agency Lucky Generals to create a new campaign that spotlights public perceptions of the independent media company. Featuring a number of digital, print and OOH pieces as well as a promotional video, the campaign showcases the brand's fearlessness in the face of diverse opinion. 

Focusing on building its identity as an independent media brand, the Guardian's new campaign is a strong reflection of its company ethos, dictated with a firm and unflinching confidence. (If you're after more examples of brilliant branding, check out our collection of the best best print ads). 

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.