Specsavers' new ad campaign is an ASMR fan's dream

Specsavers billboard ad featuring text that reads "the sound of popcorn popping"
(Image credit: Specsavers)

Specsavers has released a new ad campaign featuring a series of onomatopoeic billboards and an accompanying ad, celebrating the simple joy of sound. Promoting its audiology services, the brand's stripped-back campaign aims to help customers rediscover sounds to enjoy life's most simple pleasures.

With ASMR more popular than ever, the brand has embraced the serenity of sound by creating its own stimulating auditory ad – but don't worry, there's no creepy whispering in this one. (If you're after some more brilliant billboard examples, check out our collection of traffic-stopping billboard advertisements).

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.