Feast your eyes on Müller's new optical illusion campaign

A billboard featuring Müller's new ad campaign in collaboration with Magic Eye optical illusions
(Image credit: VCCP London)

Müller delivers a big dollop of nostalgia as it launches its brand new ad campaign, featuring a trippy illusion that'll have your head in a spin. In collaboration with creative design agency VCCP, Müller has teamed up with Magic Eye optical illusions to create their very own mind bending illusion that's causing quite the stir. 

By bringing back beloved fan favourite flavours, Müller Corner Originals aims to appeal to our nostalgic side. The most recent campaign celebrates the return of the fan favourite "Mississippi Mud Pie" flavour in response to a flurry of requests, from direct demands from eager fans, to "government petitions" (it's strange what we're prioritising nowadays). Hungry for more? Check out our top picks for the most mind-bending optical illusions. 

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.