Brilliant Timex billboard ad takes aim at the Apple Watch

Smartwatches have come on leaps and bounds in the last decade, with the Apple Watch now allegedly outselling the entire Swiss watch industry. But with great power comes a great volume of notifications – as this brilliant new Timex ad is keen to point.

The watch brand has just unveiled its new collaboration with US clothing company Adsum, and it's a delightfully minimal timepiece. And it seems Timex and Adsum are keen to emphasise its role as a not-so-smart watch. (Delaying that digital detox? Check out the best Apple Watch Series 7 deals.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.