20 mesmerising projection mapping demos

Projection mapping
(Image credit: Borderless)

Head-turning projection mapping has become commonplace at events like music festivals, product launches or shows, but that doesn't make the spectacle any less mind-blowing. Projecting video onto surfaces such as buildings, to create the illusion of 3D art, used to be a fledgling art form but it has grown into a phenomenon.

Unlike flat projection, video projection mapping turns any object into a screen – such as a building – and project onto its walls without any distortion. Often site-specific, the best projection mapping projects succeed by enhancing rather than effacing the architecture they're beamed onto. And the sheer scale of any projection mapping project can be breathtaking – just look at the expressions on the audience's faces during a projection and you'll often see a childlike glee. 

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