Designer envisions the birth of an organic basketball with Nike SEED

Creative Bao Nguyen has combined his passion of design and basketball for a very special project.

Nike SEED

Combining basketball and design for one special project

In Nike SEED, a "personal pitch", Bao Nguyen fuses his two great passions in life: design and basketball. The Sacramento-based graphic designer and typographer used the self-initiated project to explore the germination of a basketball as a living organism, inspired by a simple but profound quote that he saw: "Basketball is my life."

It’s an allegorical work that captures the imagination - a piece that exists in the cross-hairs of science and art. "My main aim in the project was to make everything organic and create real atmosphere,” Nguyen says.

"Adobe Creative Cloud helped me a lot throughout the process. It enabled me to put my 3D models into Photoshop CC and modify them easily."

Nike SEED

Nike SEED

Nike SEED

Nike SEED

See more inspiring work over on the Bao Nguyen website.

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