Discover what's next for Augmented Reality

We've all seen some clunky and gimmicky implementations of Augmented Reality, but don't dismiss it – the future of this emerging technology is full of promise.

In this article we'll take you on a whistle-stop tour of what Augmented Reality is all about, how it's currently used in cool and engaging ways, and where it's most likely to develop in the future. Whatever area of design you're involved in, this is going to affect you, so read on...

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Nick Carson
Content strategist and copywriter

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.