Playful branding for The National Trust

Click Design's campaign for the British charity is designed to entice visitors to explore, enjoy, savour and touch.

The National Trust branding

We love the fun approach to this instructional signage

Top brands often have to come up with a unique and inventive way of enticing customers. This campaign for The National Trust - a British charity that protects historic houses and gardens and opens them to the public - puts a playful twist on the kind of park signage that is often unfriendly, officious and borderline aggressive.

Developed by agency Click Design, a series of nine signs were created which, at first glance, look like warnings or instructions not to do something - but actually they encourage the opposite. The inclusion of a hashtag (#NaturesPlayground), encourages visitors to share their experiences and post pictures of their visit on social media.

We love this playful take on an often all-too-serious approach to instructional signage. The simple colour scheme and typography design is a perfect approach to a clean, consise and effective brand.

The National Trust branding

The National Trust branding

The National Trust branding

The National Trust branding

The National Trust branding

The National Trust branding

The National Trust branding

For more information, head to The Click Design.

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