How to make an ad that Saatchi & Saatchi will love

We're big fans of Brighton-based animation studio Persistent Peril at Creative Bloq. And the ad above is a great example of how they can take something that's essentially pretty mundane - in this case, a laundry detergent - and create something vibrant, colourful and enticing.

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, and Tech Radar. He also writes for Creative Boom and works on content marketing projects.