Balwinder Bhatla

.net: Why did you eventually decide that web design was for you?
Balwinder Bhatla: My journey to web design wasn’t so clear. I studied graphic design at Central Saint Martins, and design at Goldsmiths College, where I specialised in conceptual 3D and motion graphics. I stumbled into web design at my first job. I knew little about web applications, but thanks to my fellow creatives in the studio, I soon began to realise how my skill set could translate online. Before long, I was knocking out Flash microsites for Channel Five.

.net: What attracted you to
BB: After working in a small creative company for a few years, I needed a change. I wanted to get involved with a larger design company – one with large corporate clients – so I could learn first-hand how to maintain relationships with big brands. And I wanted to see all the stages involved in a project’s life-cycle, from conception to delivery. Secondly, I had ambitions that involved pushing the boundaries of corporate clients. When you sell an idea to a client such as T- Mobile, there’s a higher sense of satisfaction.

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