10 beautiful new ecommerce sites you must see

There’s no point in making a website pretty if it’s difficult to use. And particularly when it comes to making money online, your first, second and third priorities always have to offering a great user experience, with intuitive navigation and reliable functionality, not to mention clearly labelled calls to action.

Once you’ve achieved that, though, there’s certainly no harm in making your designs look beautiful as well. And that’s exactly what these 10 sites, all new for 2017, have achieved. 

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects.