"I see only good stuff in AI", says Wix's Yaara Asaf

Yaara Asaf from Wix headshot - lady in a orange t-shirt
(Image credit: Yaara Asaf)

Wix is known for its easy to use drag and drop website building platform, but what you might not know is that the company's at the forefront of AI – it has been using the tech to enhance its platform for several years now.

To find out more about how AI has improved Wix's offering, and discuss the state of AI in web design in general – including whether or not AI really is coming for your job – I sat down with Yaara Asaf, head of product at Wix Editor. 

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.