The 5 basic types of logo and how to use them

Types of logo Mobil/Twitter/Starbucks/Adidas/CNN
(Image credit: Mobil/Twitter/Starbucks/Adidas/CNN)

There are many different types of logo, but they generally fall into five broad categories. And while this might seem like a simplification, it can be a useful place to start when considering a new logo design project since it can help focus your mind on the style of logo that fits the brand you're working with.

The five basic categories of logo styles are wordmarks, lettermarks, brandmarks, combination marks and emblems. Below, we'll explain how each category is defined, providing some famous examples for inspiration. We'll also explain the benefits of each type of logo and when and why they should be used. 

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, and Tech Radar. He also writes for Creative Boom and works on content marketing projects. 

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