"Inspiration and insight can come from anywhere": A day in the life Elissa O'Brien, co-founder of OUTLAW

image of a blonde white woman on a pinky background
(Image credit: Outlaw)

Elissa O’Brien is the strategy director and co-founder of OUTLAW, a Bristol-based strategic brand design agency that creates commercially effective work through challenging convention. OUTLAW’s clients include, ASAHI, Associated British Foods and Essity, as well as a host of smaller brands.

As part of our Day in the Life series, I chatted to Elissa about why every brief requires a different approach, what makes OUTLAW different from other agencies and how she made the move into strategy.

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.