Fed up of Adobe, these designers made their own motion software

A screenshot of the UI in Cavalry 2D motion design software mocked up on a computer monitor screen
(Image credit: Scene Group)

While 3D and CGI animation might get a lot of the focus these days, 2D motion design continues to evolve and can still be hugely powerful and effective. Its simplicity can command attention, simplify complex messages or data and make a memorable impact. Some of the industry-standard tools being used have been around for decades, but a small British team is out to shake things up with procedural, non-destructive software inspired by their frustrations as creatives.

Scene Group's Cavalry is a data-driven design and motion design tool that its maker describes as "a secret weapon for some of the world's best design studios". It has a list of Pro subscribers to back that up, including Pentagram, DIA, Studio Dumbar, Buck, Stink Studios, Dept, Superunion and Wolff Olins. So how did a small British start-up based in Manchester set out to take on Adobe? Co-founder Adam Jenns told us about how it began, and where it's going (see our pick of the best animation software for more tools).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.